Understanding the Engagement Factor: Engagement Strategies on Social Media

Social media is ALL about engagement. Your organization’s social media strategy should include an engagement strategy on every platform that adds value to your fans and creates deeper loyalty.

These slides look at how noprofit organizations are using the popular social media channels Twitter, Facebook, Linkedin, and YouTube. They also cover  how to create a content calendar and promote your FirstGiving campaign with social media. With deeper engagement, your supporters are much more likely to take action, share your organization’s information, donate funds, and bring their friends to your social spaces.

If your organization is trying to figure out how to increase social media involvement, create unique value for your fans on each social media channel, download our slide deck.

Key Takeaways:

  • Understanding the social media funnel

  • Theories of social media engagement

  • Best practices of nonprofits using Facebook, Twitter, and YouTube

  • How to design a content-based engagement calendar

  • Integrating FirstGiving events with social media to promote your event effectively